Comment on Starbucks Is Afraid Of Not Being Cool Anymore

Starbucks Is Afraid Of Not Being Cool Anymore

Starbucks is afraid of being seen as the giant global corporation that it is. Branding experts say the coffee chain has become so massive — with 20,000 stores in 65 countries — that it could begin to lose its cachet with millennials.  So the 43-year-old company has launched its first-ever global marketing campaign to refresh its branding.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News