Two years later, he and Levi Strauss & Co. patented the pants with the rivets to the corners and pockets that made them the sturdy favorites of miners, loggers and cowboys who helped tame the West. The "Blue Genes Jam" next Oct. 2-4 will celebrate the iconic trousers' impact on popular culture with concerts, fashion shows, a retail marketplace and a mini-festival of films that were milestones in the history of blue jeans, such as James Dean's "Rebel Without a Cause," officials announced on Wednesday.