In the 1990s, Rubio’s Fresh Mexican Grill, Baja Fresh and La Salsa were part of an explosion of Southern California restaurants churning out made-to-order tacos, burritos and bowls. A saturation of fresh-Mex players in recent years has Rubio’s...
BY NANCY LUNA, Orange County Register: Local
Sun, 10/26/2014 - 12:00am
In the 1990s, Rubio’s Fresh Mexican Grill, Baja Fresh and La Salsa were part of an explosion of Southern California restaurants churning out made-to-order tacos, burritos and bowls. A saturation of fresh-Mex players in recent years has Rubio’s...