Comment on 16 Retailers Apple Must Land for Apple Pay to Succeed

16 Retailers Apple Must Land for Apple Pay to Succeed

The mobile payment battleground is currently in chaos, with customer loyalty programs, retailer apps and Apple Pay each marshaling troops, attacking supply lines and forming shaky—sometimes short-sighted—alliances. Just weeks after launch, consumers seem to like the Apple Pay experience best, with its one-tap simplicity and strong privacy features. Unfortunately, three hurdles stand in Apple Pay’s way. Technology Apple Pay requires NFC (near-field communication) to work, and some retailers don’t have the technology built in.

 

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