Comment on Tinder's romance model gaining popularity

Tinder's romance model gaining popularity

A short elevator ride later, as I sat in on a meeting with a group of Tinder executives, it became clear that the quick-change act I had just witnessed downstairs, though unrelated to Tinder, still had a lot to do with what was going on upstairs. In the two years since Tinder was released, the smartphone app has exploded, processing more than 1 billion swipes left and right each day (right means you "like" someone, left means you don't) and matching more than 12 million people in that same time, the company said. Tinder wouldn't share the exact number of people on the service, saying only that it was on a par with other social networks at two years in operation. "When was the last time you walked into a bar and someone said, 'Excuse me, can you fill out this form and we'll match you up with people here?' " said Sean Rad, co-founder and chief executive of Tinder, referring to the questionnaires on most dating sites. "Research shows when people are evaluating photos of others, they are trying to access compatibility on not just a physical level but a social level," said Jessica Carbino, Tinder's in-house dating and relationship expert. Carbino, who recently concluded a Ph.D.

 

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