Comment on Retailers adjust as lines between in-store and digital shopping blur

Retailers adjust as lines between in-store and digital shopping blur

The scenes at major retailers have become a Thanksgiving Day ritual: Long lines, packed parking lots and shopping carts filled to the brim with bargain TVs and gaming consoles. But while the clamor may look the same, retailers are facing a new reality this year as they kick off the holiday shopping season: The customers visiting their stores often started browsing long before they showed up, and for many, their actual purchase will happen long after.

 

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