I own a business that specializes in providing live entertainment for corporate events. My clients include the 2010 Olympics, US Open, Coca-Cola, Ford, Tribeca Film Festival, etc. I'm getting ready to send out packages inquiring about endorsement deals that will cut down on my production costs for events. For example, if my client wants ten violin players to play purple violins while hanging from the ceiling of some huge party, I have to buy at least 10 custom (purple) violins.