His eyes — how they twinkled! His dimples — how merry! Even without the red-and-white costume, Akron industrialist C.W. Seiberling was well suited for the role of Santa Claus.Charles Willard Seiberling (1861-1946), known as C.W., co-founded Goodyear Tire & Rubber Co. and Seiberling Rubber Co. with his brother Francis Augustus Seiberling (1859-1955).