Comment on 1st time advertisers gamble on Super Bowl ads

1st time advertisers gamble on Super Bowl ads

Advertising experts say the rookie interest in Super Bowl ads is a positive sign that companies are feeling good in the most recent economic recovery. Skittles has had a major presence at NFL games thanks to Seahawks running back Marshawn Lynch's professed love of the candy. Lynch has been a fan of the chewy candies since he was a kid playing sports, and fans throw Skittles candy on the field when Lynch makes a big touchdown run. Skittles became an official NFL sponsor this season, and decided to advertise during the big game for the first time — even before they knew the Seahawks would be playing in the big game, said Matt Montei, senior marketing director for confections at Wrigley. Carnival Corp., the world's largest cruise company, is trying to boost the image of cruises with its first ever Super Bowl ad after several years of bad publicity from illnesses on cruise ships and the sinking of the Costa Concordia wreck in 2012. Mophie, which makes phone cases that hold extra batteries, says its 30-second Super Bowl ad focuses on raising awareness that everyone faces the same issue with too-short battery life on the smartphone rather than beating the brand name into people's heads. The ad shows retired NFL players like Terrell Owens and Brett Farve starting humorous fictional businesses post NFL-- Owens, for example, starts a pie company.

 

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