Super Bowl XLIX is just days away and retailers are ready to score. Total Super Bowl spending is expected to reach $14.3 billion this year, according to the National Retail Federation. Researchers say 184 million Americans are expected to tune into the big game, with the average viewer spending a record $77.88. The survey finds that 35-44 year olds will spend the most, more than $102 apiece, with men spending more than women. So why will so many people dedicate their time and resources on Sunday…