Comment on Lansner: Why wouldn't you want a Super Bowl commercial? Why those $4.5 million ads may not add up

Lansner: Why wouldn't you want a Super Bowl commercial? Why those $4.5 million ads may not add up

Imagine you have a spare $4 million-plus and a product or service you’d like to promote. Well, OK. Just pretend you’re a powerful ad executive with a big-time marketing budget to put in play. Should you buy a Super Bowl ad? Sunday’s big game...

 

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