Comment on Apple’s new ad campaign shows the only camera you need is the one in your pocket

Apple’s new ad campaign shows the only camera you need is the one in your pocket

Apple today launched a new advertising campaign — during Samsung’s Galaxy S6 keynote — that highlights photos shot by users around the world on the iPhone 6. Instead of using marketing images, Apple went out and found the best shots taken on the iPhone 6 by everyday people. It gathered pictures from around the world shot purely on the iPhone 6 into a beautiful gallery and details what apps were used to capture the shot.

 

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