Comment on Why Is Amazon Mom Called Amazon Family Outside Of The U.S.?

Why Is Amazon Mom Called Amazon Family Outside Of The U.S.?

(Chris Routly)Amazon does business in many different countries, and knows how to market to people all over the world. The Amazon Mom program started a few years ago, providing special discounts and fast shipping on items needed for babies. Yet why is it called “Amazon Mom?” Most primary caregivers are mothers, but there are plenty of children being raised by single fathers or two fathers: don’t they buy diapers, too? This isn’t even really about insulted dads or political correctness.

 

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