Comment on Trying to figure out what it means to be a CMO? You’re not alone

Trying to figure out what it means to be a CMO? You’re not alone

Marketers are an insecure bunch. Or at least that’s the impression made by various panelists’ comments at yesterday’s Big ReThink U.S. conference at the Time Warner Center in New York City. Subtitled “The Age of the Entrepreneurial CMO” and presented by The Economist magazine, the conference pointed more toward the radically changing situation of Chief Marketing Officers than it did to their clever initiatives.

 

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