The monetary value of a college athlete's name, image and likeness is being hashed out in court, but many universities have already arrived at a figure: zero.
John Keilman, Jared Hopkins, Chicago Tribune
Thu, 03/26/2015 - 4:58pm
The monetary value of a college athlete's name, image and likeness is being hashed out in court, but many universities have already arrived at a figure: zero.