It has been confirmed that Sacha Baron Cohen (The Ali G Show, Borat) will star as frontman Freddie Mercury in the long-gestating Queen biopic. He will also produce, write and direct the film. The band's manager Jim Beach made the announcement during the Artist & Management Awards in London, saying "You have probably followed the saga of the famous Queen-Freddie Mercury biopic which has been developing in Hollywood for the last seven years.