When toast became a trend, we were perplexed, to say the least. Artisanal toast is now a common feature on restaurant menus. Food publications share toast recipes on the regular, and avocado toast is in danger of ruining itself via over exposure on Instagram. How did this happen? As Hannah Goldfield points out in The New Yorker, "Artisanal toast, one might posit, represents our intensifying obsession with and fetishization of food.