Comment on Small-business Q&A: Let buyers know how you stand out

Small-business Q&A: Let buyers know how you stand out

An effective statement will convey your best value and leave a lasting impression on the buyer, making your company stand out from the competition. Up-to-date contact information is a must, of course, as is a list of your main products or services. Include business identification codes, and write a brief paragraph summarizing what you do, how long you've been doing it, and who you've been doing it for. [...] you'll also want to customize your statement for the buyer and business you are targeting. The workshop, Marketing to Prime Contractors, will be taught by PTAC Advisor Robert Siefert, a former government prime contractor Small Business Liaison.

 

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