According to the technology blog Re/Code, Fredinburg was an experienced climber who co-founded, in his spare time, Google Adventure. Feinberg also helped start Save the Ice, an organization dedicated to raising awareness about global warming "through adventurous campaigns and events around the world," according to its website. Google said it has launched a "person finder" tool for Nepal to help people find loved ones in the aftermath of the quake and "is working to get updated satellite imagery to aid in the recovery effort."