Comment on Kroger buys big chunk of DunnhumbyUSA, changes its name

Kroger buys big chunk of DunnhumbyUSA, changes its name

Kroger Co. has acquired the majority of Cincinnati-based DunnhumbyUSA, the data-analysis firm that has provided it with valuable customer insight. Kroger is keeping the people and technology behind the “secret sauce” that analysts say gives Kroger an edge over competitors, Kroger spokesman Keith Dailey said. The new firm, to begin operation on Monday, will change its name to 84.51°.

 

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