Canada’s largest life insurer is looking to wearable fitness trackers, data collection and an enticing rewards program to boost sluggish sales and connect with customers in a radical new way
JACQUELINE NELSON, The Globe and Mail
Sun, 05/03/2015 - 3:56pm
Canada’s largest life insurer is looking to wearable fitness trackers, data collection and an enticing rewards program to boost sluggish sales and connect with customers in a radical new way