EXCLUSIVE: After turning the Hasbro toys Transformers and G.I. Joe into hit feature franchises, Paramount Pictures will try again with Beyblade. The studio has acquired rights to turn Beyblade into a live action feature that will be produced by Mary Parent through her Disruption Entertainment banner. Beyblade is a line of customizable toys modeled after traditional Japanese fighting tops, developed and manufactured by Takaratomy, the creator of Transformers.