Comment on How to measure your CMO’s performance

How to measure your CMO’s performance

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! GUEST: While the average tenure of a CMO has almost doubled in recent years, executive recruiting firm Spencer Stuart still says it’s likely that the control of a company’s marketing initiatives will switch hands at least three times in a single decade — even more in rapidly changing industries such as healthcare.

 

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