There's a paradigm shift in terms of how filmmakers think about distribution, said Caitlin Boyle, founder and executive director of Film Sprout, the grassroots distribution and marketing company, in her presentation at Oregon Doc Camp, on May 30 in Sublimity, Oregon. READ MORE: How Steve James Finds Silver Linings When Things Don't Go As Planned Boyle likened traditional distribution to "a delivery system and you can think of it like a ferris wheel.