Beer in foreground; in background, bamboo. (James Fallows) Back in the Golden Age of Blogging™, running from maybe a dozen years ago to maybe the past two or three years, personal sites often consisted of informal, incremental personal chronicles. Andrew Sullivan captured this spirit of this form, at its prime, in his 2008 Atlantic story “Why I Blog.” There’s less of that now, and the rise of social media is the main explanation.