The Internet is awash with guides for finding success on the crowdfunding website Kickstarter. A quick search yields (in numerical order): “6 Tips From Kickstarter on How to Run a Successful Crowdfunding Campaign” “Crowdfunding Secrets: 7 Tips For Kickstarter Success” “8 Things I Learned From My (Failed) Kickstarter Campaign” “Kicking Ass & Taking Donations: 9 Tips on Funding Your Kickstarter Project” “10 Tips I Wish I Knew Before I Launched My Kickstarter Campaign” And so on.