Comment on NBCU Expects More Than $1 Billion In Advertising for 2016 Rio Olympics

NBCU Expects More Than $1 Billion In Advertising for 2016 Rio Olympics

For advertisers, the Olympics and the Super Bowl have a lot in common: They both cost a fortune, demand commercials that make a splash and bring in some of TV’s biggest audiences. But Madison Avenue seems to have a more favorable view of the global Games than it does the Big Game.

 

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