The new leader of the Frisch's Restaurants chain wants to flex Big Boy's brand muscle with franchise expansion, new restaurant shapes and sizes, menu and beverage additions, and doing more to court younger customers.
DAN SEWELL Associated Press, San Diego Union-Tribune Nation
Sun, 08/30/2015 - 7:43am
The new leader of the Frisch's Restaurants chain wants to flex Big Boy's brand muscle with franchise expansion, new restaurant shapes and sizes, menu and beverage additions, and doing more to court younger customers.