Comment on Exclusive: Ex-Harley-Davidson execs look to build Royal Enfield brand from Milwaukee

Exclusive: Ex-Harley-Davidson execs look to build Royal Enfield brand from Milwaukee

With less than 1,000 motorcycles sold in the U.S. last year, the Royal Enfield brand has a somewhat underground presence. But the newly hired Milwaukee team — equipped with years of experience at Harley-Davidson Inc. — plans to change that. Royal Enfield last month announced it has set up a North American headquarters for distribution and sales in Milwaukee, with Rod Copes, former head of global sales and customer service for Milwaukee-based Harley-Davidson Inc.

 

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