Retailers really, really want to wean American shoppers off our recession-era addiction to discounts. Will it be possible for them to resist the temptation to slap “40% off” signs everywhere to attract customers? Retail forecasts for this holiday season show that retailers want to avoid selling products at a discount, while consumers plan to make their shopping decisions according to price. Reuters combined market research, consumer polls, and retailers’ own predictions to forecast how this shopping season will go down.