Comment on Retailers Prepare To Fight Holiday Shoppers And Each Other To Not Offer Discounts

Retailers Prepare To Fight Holiday Shoppers And Each Other To Not Offer Discounts

Retailers really, really want to wean American shoppers off our recession-era addiction to discounts. Will it be possible for them to resist the temptation to slap “40% off” signs everywhere to attract customers? Retail forecasts for this holiday season show that retailers want to avoid selling products at a discount, while consumers plan to make their shopping decisions according to price. Reuters combined market research, consumer polls, and retailers’ own predictions to forecast how this shopping season will go down.

 

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