Given the hoopla surrounding McDonald’s nationwide entry into the all-day breakfast market, one might assume competitors are a bit wary of how the move will affect their sales. But while Dunkin’ Donuts says that of course, it’s watching the Golden Arches, it’s ready to fight back with the weapons it has at its disposal: breakfast sandwiches, coffee and donuts. As the battle of the quick-service restaurants (QSR) continues to rage on, Dunkin’ Donuts executives spoke to investors and analysts about how it’s going to compete with the rest in the all-day breakfast arena, reports Food Business News: first of all, it’s really no big deal, okay guys? “I think competition exists every single day of the year in our industry,” said Chris Fuqua, vice-president of Dunkin’ Donuts brand marketing and global consumer insights and product innovation.