Comment on Digital Tracking: ‘The Martian’ to Survive Another Week at No. 1

Digital Tracking: ‘The Martian’ to Survive Another Week at No. 1

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot — which studies social data and box office trends — analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in...

 

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