Comment on Here's how P&G plans to get freebies into the hands of more consumers

Barrett J. Brunsman, Biz Journals
Mon, 11/30/2015 - 5:19am

Here's how P&G plans to get freebies into the hands of more consumers

Procter & Gamble hopes to spur sales of its lucrative Tide Pods laundry detergent brand by expanding a promotional effort in partnership with appliance manufacturers. “For the first time ever, we’ll have Tide Pods in every washing machine sold in America,” said Jon Moeller, CFO of the Cincinnati-based company (NYSE: PG). Single-use pods account for only about 12 percent of the laundry detergent market, “and we’ll be focusing on capturing that upside,” Moeller told market analysts last…

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