The Wrong offers the most natural environment for showcasing net art: your browser. Will it help digital work sell?When the inaugural digital art biennial The Wrong launched in 2013, it was the first of its kind. A massive undertaking, the online art show organized by David Quiles Guilló, founder of the São Paulo-based arts organization ROJO, aimed to bring together the best of net art and display it not on the walls of galleries or museums, but in its native medium.