Comment on How Today's Marketers Are Using Data To Create Greater Enterprise-Wide Impact

How Today's Marketers Are Using Data To Create Greater Enterprise-Wide Impact

By 2020, Millennials will account for a staggering one-third of total retail spending. With the rise of these digital-native shoppers, there is a greater need for analytically-grounded, customer-centric CMOs. This new breed of marketer is able to find novel ways to generate consumer insight that is more than a 360-degree view of the customer.

 

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