There were numerous articles published on Tuesday about the dynamic data operations that both the Cruz and Rubio campaigns employed to give them an edge on caucus night in Iowa. The Cruz data project is named the Oorlog project while the Rubio data effort is apparently called Optimus. Cruz might have won Iowa, but Politico reported, "Rubio's analytics shop is stocked with Red Bull and a beer keg, a nacho cheese machine and an X box." Which means they are built for the long haul.