Comment on Lansner: What's in a name? Some moniker makeovers by O.C. companies just don't make sense

Lansner: What's in a name? Some moniker makeovers by O.C. companies just don't make sense

Corporations do lots of things to tell you the economy is doing well. Like changing their names. In tough times, corporate leaders have better things to do than tinker with their image. Like reviewing every expense to make sure payrolls can be met...

 

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