Comment on With restraint, YouTube rolls out original programming

With restraint, YouTube rolls out original programming

Before greeting moviegoers at the debut of his film, the writer-actor is eavesdropping on all the big-budget movie trailers playing ahead of his much smaller crowdfunded concoction, "Lazer Team." Despite its modest price tag, there's a hefty amount of enthusiasm for the $2.5 million sci-fi comedy about a group of dolts bestowed with alien technology. [...] many more devotees of Burns and his Rooster Teeth production company will be able to watch the movie beginning Wednesday on YouTube. The streaming site is attempting to make some noise of its own with a crop of films and shows that will be exclusively available with YouTube Red, a subscription service the San Bruno, California-based company launched last October. While its first crop of movies and series don't look like they were filmed with a webcam in someone's basement, YouTube Originals also don't have the scope of a Marvel movie or an episode of "Game of Thrones" either. In addition to "Lazer Team," YouTube Originals is launching with a documentary profiling YouTube comedienne Lilly "Superwoman" Singh embarking on a world tour, the dance flick "Dance Camp" starring young Internet personalities and a reality series centering on top YouTuber Felix "PewDiePie" Kjellberg living out his nightmares. For its first show for YouTube Red, the site enlisted Kjellberg to swap playing scary video games on his channel to instead be dropped into frightening scenarios conceived by "The Walking Dead" creator Skybound Entertainment. Besides selling $10 subscriptions, the move into premium content is also an opportunity for YouTube to keep top talent from straying.

 

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