Comment on Twitter sets sight on huge ad revenues for NFL content (TWTR)

Twitter sets sight on huge ad revenues for NFL content (TWTR)

BIIThis story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Twitter is reportedly looking to sell ad packages for its NFL game streams at a price tag of $2 million to $8 million per advertiser in the hopes of fetching $50 million in total ad revenue from the games, Recode reports. Ads that are offered range from in-game ads that will appear during the actual game, pre-roll ads that appear ahead of all NFL highlights (not just NFL Thursday games), and branded content across Periscope streams. If Twitter can achieve or surpass $50 million in ad revenue for the games, this would be a huge gain for the company.

 

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