Comment on Streaming VOD Now Available In More Than Half Of U.S. TV Households, Study Finds

Streaming VOD Now Available In More Than Half Of U.S. TV Households, Study Finds

In what the Nielsen Company is calling "an important milestone," half of all TV households now have access to streaming video on demand such as Netflix, Hulu and Amazon Prime – equal to the number of homes with DVRs. "While DVR penetration has plateaued, SVOD penetration is growing," according to Nielsen's latest report on audience trends.

 

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