Nielsen’s 1st-quarter 2016 Total Audience Report marks what the company is calling a milestone in U.S. media: Availability of SVOD – subscription video on demand – is now equal to DVR penetration, with both available in 50% of U.S. TV households. That’s great news for services like Netflix, Hulu Plus and Amazon Prime, with Nielsen noting that SVOD penetration is growing while DVRs have leveled off.