Comment on IOC Sets Post-Rio Launch for Olympic Channel Free Over-the-Top Video Service

IOC Sets Post-Rio Launch for Olympic Channel Free Over-the-Top Video Service

The International Olympic Committee set Aug. 21 as the the launch date for its promotional Internet-video destination — the Olympic Channel — designed to sustain fan interest in athletes and events all year round. It’s a reflection of the org’s aims to better market the Olympics, especially to younger consumers, in the two-year intervals between the summer and winter games. The free Olympic Channel...

 

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