Comment on Report: Apple’s negotiating tactics sunk its long-rumored TV service

Report: Apple’s negotiating tactics sunk its long-rumored TV service

(credit: Andrew Cunningham) In the months leading up to the announcement of the new Apple TV box last year, there were multiple reports that said the company was also working on a streaming TV service as a way to entice cord-cutters and "cord-nevers" into its ecosystem. Those reports suggested that the service would include some 25 channels and cost $30 or $40 a month, and it would stream live content as well as offer a Netflix-esque back catalog of shows on demand. But it never came to pass.

 

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