Comment on Too buzzed? Lyft will give you a discounted ride home (if you planned ahead)

Too buzzed? Lyft will give you a discounted ride home (if you planned ahead)

Throwing its financial support behind the idea of responsible beer drinking, Budweiser and ride-sharing service Lyft are offering discounted rides to 5,000 weekend revelers every Friday and Saturday through the end of the year. The promotion is good for new and existing Lyft users and only in four states, including Colorado. The promotion, which is expected to give rides to 80,000 people, offers a $10 credit, which could mean a free ride home for some. And you don’t even have to be drunk, said Katja Zastrow, Anheuser-Busch’s vice president of corporate social responsibility. “We hope all beer drinkers — whether they use Lyft or not — ‘give a damn’ and choose to not drive drunk,” Zastrow said. There’s even a new 30-second ad for it: The promo, which goes live at noon Thursday, is part of Global Beer Responsibility Day and Budweiser’s own #GiveADamn initiative. The first rides are available Friday night and there are rules around getting the $10 credit. You’ll need a claim code.

 

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