Are you currently using Instagram to promote your business? If not, you should. Instagram can be a very powerful marketing channel when you are able to create an engaged following. Most brands simply post content and expect the likes, comments and followers to just magically appear, but it takes a little work and some creativity if you truly want to create worthwhile engagement. I was recently speaking with Alan Askar, CEO of Instamacro, an Instagram service provider, about effective strategies to increase Instagram engagement that are cost effective (free) and easy to implement.