Comment on Why is that Vine star wearing a Jimmy Johns T-shirt? Cash. Lots and lots of cash.

Why is that Vine star wearing a Jimmy Johns T-shirt? Cash. Lots and lots of cash.

They dazzle on Instagram and Vine. They deliver pithy shout-outs over Twitter, or showcase their personality on YouTube. Sometimes they do it for love. But sometimes they have a product to sell. These are the so-called influencers, and they represent the next step in advertising's evolution. To be clear, influencers aren't only the means to execute a marketing strategy.

 

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