AP2016 was the year that Apple joined the rest of the world and embraced social media. Earlier this year, Apple launched an official Twitter account to promote the launch of the iPhone 7. And Apple has also been quietly running an official verified Facebook page for months as well, the company confirmed. Apple has been running music-related social accounts for years, but its willingness to create official accounts for Apple itself is a relatively new development. But both accounts show exactly zero activity.