Comment on McDonald’s latest move should terrify Starbucks (MCD)

McDonald’s latest move should terrify Starbucks (MCD)

Mike Mozart/flickrMcDonald's is making changes to its coffee line in hopes of chipping away at Starbucks' coffee empire. The company first launched its coffee brand, McCafe, eight years ago, and it now generates about $4 billion annually, or about 16% of sales per year. Next year it's relaunching the brand by upgrading its espresso machines and kicking off a marketing campaign that will highlight its competitive prices, Bloomberg reports.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News