Chipotle (NYSE: CMG) and Panera Bread (NASDAQ: PNRA) compete for the same customers using a similar strategy.Both companies have pushed the idea that they offer better food than their cheaper fast-food rivals. That has allowed them to price higher, discount less, and attract an audience seeking a better, but still relatively quick and inexpensive, meal.Chipotle has branded its initiative "Food With Integrity." The company defines that on its website as a commitment to "sourcing the very best ingredients we can find and preparing them by hand." Continue reading