Comment on This N.Y.C. startup wants to change the game of mobile analytics

This N.Y.C. startup wants to change the game of mobile analytics

While widely believe that mobile advertising is a Facebook-Google duopoly, AppsFlyer is hustling to impact the industry in its own unique way. The Israel-based startup, which has an office located at WeWork in Midtown Manhattan, is known for its innovations in mobile attribution and marketing analytics. With an infusion of capital — $56 million received this week — AppsFlyer is hoping to bolster its services and provide companies like Bloomingdale’s and HBO with in-depth data on their mobile…

 

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